How to Build the Perfect Website
Building a website is a constant work in progress. I don't believe that you ever come to a point in your internet marketing career when you are totally satisfied with your site. You will think of new ideas, choose new keyword phrases and even redesign the templates as you consistently become more advanced with your knowledge. I am constantly honing, revising, adding and producing more content to add to my different websites all the time. I consider effective website construction as a process. You never need be in a hurry, as there are no time restrictions. There are simply certain elements that need to be in place in order to make the website search engine compatible with Google's high standards. In this site, we will take a look at those elements.
Domain
Of course, choosing the right keyword specific domain is absolutely essential in starting the whole process. I use the WordTracker keyword selector tool to begin my keyword research. Its a very simple program to use. You simply add your keyword phrase, and then look at the results for that particular keyword category. Once you have chosen that keyword phrase, now it is time to go to a competent and reliable domain hosting service. I want to offer a word of professional caution here in choosing a reliable domain registration provider. Be sure that you will have customer support for your domain. Believe me, you will have issues at some point. If you are dealing with a hosting company that offers only back office support, you will be sorry that you chose them for you domain name provider. When you have chosen your keyword phrase, now is the time to choose your new domain. Please be very aware that your domain url is keyword specific to the category that you want to land on Google. Never choose a domain just because you think it sounds good, or is a cute name that you like. Building a great website is serious business. You need to approach your website building project in just that way if you are going to have success.
Title
I cannot overstate my position on the correct titling of a website. Other than the domain name that you choose, this is the single most important aspect of you effective website personae on Google. In other words, the title of your site, will be where you will land on the search engines. There is no doubting this as I have done extensive research in this area. Most people are prone to choose what they think of as a catchy title. They think they need to grab the surfers attention to draw them into the site. This is NOT the case initially. You are titling that website for the search engine spiders first. Then you will construct you site to be appealing to humans. This is one area where more people tend to totally miss the point of effective website construction. They think in human terms, rather than like a search engine spider. Once you title your site correctly, now its time to move to the metatag description.
Metatag Description
You are going to hear and read all types of material on what you should do and not to become successful with a website. Some of this is great information, but most of it is not. Do not overanalyze your website. Stick to basic principles that the Google Webmaster Tools suggests and you will become successful with search engine positions for your website. A metatag description is: "Meta elements provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site." This is according to the Wikipedia Online Encyclopedia. It is actually a brief, one to two sentence overview about your site. You may hear that the search engines no longer read metatags, but let me suggest that you do use them. This is just another case of someone talking about something they really know nothing about. You need to be very keyword specific in your meta description for it to be effective.
Keywords
The importance of choosing high traffic keywords cannot be over emphasized. Your initial choice of keywords is absolutely critical. Never think for one moment that you think you know what a great keyword is. Possibly it can be a good one, but you will never know for sure unless you use a keyword selector tool to find out the information. You may be thinking that home based business is just the keyword that you want your site to capture top position on Google for. Let me tell you at this point in your search engine mastery, you will not be able to capture that one. When you use the keyword selector tool, be aware that there is some great traffic in other keyword categories. Often times, the lower the keyword phrase, the more chances that you will have in capturing a position. Then you will have your website in a great position for people to find your information. Do not be hasty in choosing your keywords. In my search engine optimizer business, I always conduct extensive keyword research for a new seo client for up to a week or more, before I make the critical choice.
Content
Content is king on Google. There is no way around this point. If you consider what Google is really all about, you will understand that they only place websites on the key top positions for one reason. This reason is that these sites have the most good information contained in them. If you think that you are going to copy and paste your way to success on Google, you will be in for a major disappointment. Google will find your information and will never allow it to be seen. Writing is a learned art. It is not difficult. You simply write to learn how to write. You begin the process by placing a notepad document on your computer screen and you just start the process. You will find that the more that you write, the more you are able to write. You will also find that you skill improves with practice. Its just like learning to play sports. Practice makes perfect. In the pursuit of my seo business, I write an amazing amount of content per day. I am always writing press releases, ezine articles, blog posts and forum posts. I know that the secret to great writing is just writing. Here is an example of my writings. EzineArticles.com
Now you have a brief synopsis of creating the perfect website. Of course, there is much more involved to the process and you may be feeling overwhelmed at this point. You may consider hiring a qualified search engine optimization specialist like myself, to handle these tasks for you. I live and work on the internet. I take great pride in my ability to find those special keyword specific domains and place them on top categories on Google for my seo clients. I am very competent in my chosen field. I can obtain top positions on any keyword category on Google. I have, to my credit at this point, may high traffic keyword category captures for my information, as well as my seo clients.
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